TV & THEATER
FOTOBODEN also scores in the show area: With a stage floor that is individually adapted to the subject, any theater, musical or TV scene can be transformed into something special, which with simple means attracts extra attention from visitors or spectators. Just as easy is the uncomplicated installation: just roll out, done! After use, the floor can be rolled up again and stored for later use. Perfect for theaters with changing plays or studios with different recordings… Contact us for more information.
Karst/Kassel. FOTOBODEN™ & JOKA will leave a particularly lasting impression at EuroShop 2023 in Düsseldorf. Covering a total area of over 2,000 m², the individually and photo-realistically printed vinyl flooring will be laid in the exhibition halls from 26 February to 2 March 2023 as part of the leading exhibition for the retail industry. At the two entrances, the international trade visitors are welcomed with the fair’s key visual on the high-quality vinyl floor, which FOTOBODEN™ – a product of Visuals United AG based in Kaarst – has specially printed with it.
Visitors can also see, experience and step on the creatively printable vinyl floors at the FOTOBODEN™ & JOKA stand and at the stands of numerous other exhibitors from the areas of shop fit-out, shop design, sales promotion, POS marketing, information and security technology.
“In line with this year’s EuroShop motto “WE MAKE THE WORLD SPECIAL”, we present ourselves at Stand B12 in Hall 13 for the first time this year as a young part of the Jordan Group, which has international success with its JOKA brand, ” says General Manager Mischa-Ron Ferenschild Baetzel. The Jordan Group is one of the leading suppliers of flooring, doors, wood, wood-based materials, sun shading and textiles to the residential and commercial sectors in Central Europe. As a creative finishing touch, FOTOBODEN™ is the perfect partner for further use at fairs and events. “Together with JOKA, we are showing the entire range of our products, especially in relation to the topic of sustainability,” says Mischa-Ron Ferenschild-Baetzel.
The many areas of the FOTOBODEN™ at EuroShop once again impressively prove how easy it is to inspire visitors and customers with creative and constantly new designs. Together with JOKA, rolled products were developed, which with a ten-year guarantee guarantee the sustainability aspect through reuse at fairs and events or long-term use in the object sector.
The concept of sustainability – ecologically, economically, but also socially – is one of the great challenges of our time, which FOTOBODEN™ has faced for ten years. At Jordan, people and nature have been at the center of the company’s philosophy for over 100 years. The family business takes its social and ecological responsibility very seriously, also towards future generations, on various levels.
In line with the topic of sustainability, FOTOBODEN™ welcomes the audience to the Expo & Event Stage on Monday 27 February at 11.00 with the magical approach to how exhibition stands can be designed sustainably with the reusable vinyl floor. Thursday 2 March from 11.00 General Manager Mischa-Ron Ferenschild-Baetzel together with the School of Color and Design will bring the social aspect of sustainability closer to young people in the event industry.
On Tuesday 28 February, FOTOBODEN™ celebrates its tenth birthday at its own stand B12. Under the motto “We make the world special”, the birthday venue was designed together with mikado messedesign international GmbH with a breathtaking stand concept. The focus is on the exciting world of FOTOBODEN™ and JOKA.
The two large areas that will catch the visitors’ attention in Hall 13 right next door due to the FOTOBODEN™ design will give another, particularly lasting feeling at the fair. There, Germany’s unique competence center for color technology and interior design presents itself with the Technical School for Advertising Design Stuttgart on site with its “Room4Senses”. A meaning is made tangible in every room. In this way, interested visitors can experience how the sensory impressions work in the salesroom and in marketing.
As you know, after the fair is before the fair: Therefore, FOTOBODEN™ will continue to offer all its EuroShop customers the recycling of the floor covering individually produced for the fair in 2023. How to create a floor that can be individually printed from FOTOBODEN™: An exemplary material cycle, which in the trade fair world with its short-term planned usage times should be a small but effective step towards the future.
